1,811
4
Essay, 1 pages (250 words)

Starbuck competitive advantage

Starbuck has maintained its market leadership in selling coffee and its associated products like roasted coffee beans. The success of Starbuck can primarily be contributed to its long term vision and mission. The company was founded with major objective of popularizing coffee amongst the masses across the globe. Howard Shultz, chairman of Starbuck Corp. has been able to carry forward the aims and objectives and spread the popularity of coffee as one of the most refreshing drinks that rejuvenates the sagging spirit of the person. Indeed, Starbuck’s major competitive advantage is its innovative presentation and intense desire to satisfy its customers through coffee that is customized as per the taste of the customers (starbuck). Starbuck has committed customers because it serves coffee that has powerful and pleasant aroma which is distinctly unique and facilitates relaxation. Their unique technique of roasting and preparing coffee has competitive edge over their rivals. They get their coffee beans from far off exotic places like Brazil, Arabia etc. which has distinct taste. They grind fresh beans to prepare coffee as per the taste of the individuals. At Starbuck, people interested in coffee can expand their knowledge about it because Starbuck likes to educate people regarding the merits of good coffee. Indeed, the Starbuck coffee drinks are now served through espresso bars and takeaway outlets that prepared to satisfy the tastes of their individual customers. This is why Starbuck has been able to maintain its niche position in market. (words: 242) Reference Starbuck. Retrieved from:

Thank's for Your Vote!
Starbuck competitive advantage. Page 1
Starbuck competitive advantage. Page 2

This work, titled "Starbuck competitive advantage" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2022) 'Starbuck competitive advantage'. 21 September.

Reference

AssignBuster. (2022, September 21). Starbuck competitive advantage. Retrieved from https://assignbuster.com/starbuck-competitive-advantage/

References

AssignBuster. 2022. "Starbuck competitive advantage." September 21, 2022. https://assignbuster.com/starbuck-competitive-advantage/.

1. AssignBuster. "Starbuck competitive advantage." September 21, 2022. https://assignbuster.com/starbuck-competitive-advantage/.


Bibliography


AssignBuster. "Starbuck competitive advantage." September 21, 2022. https://assignbuster.com/starbuck-competitive-advantage/.

Work Cited

"Starbuck competitive advantage." AssignBuster, 21 Sept. 2022, assignbuster.com/starbuck-competitive-advantage/.

Get in Touch

Please, let us know if you have any ideas on improving Starbuck competitive advantage, or our service. We will be happy to hear what you think: [email protected]